After entering the international betting platform, 12BET India has established a unique presence in the history of global football by undertaking a series of massive sponsorship deals. Being one of the most reputable brands in online betting, 12BET football sponsorship has expanded to the key European leagues and the brand has collaborated with legendary teams of the Premier League, LaLiga, and the English Football League, Championship.
Full 12BET Football Sponsorship History
Whether it was shirt deals to betting partnerships, 12BET has secured long-term partnerships with football teams toward its values of performance, passion, and precision. This paper delves into the story behind such partnerships and why they have anchored 12BET into the mainstream of global football sponsorship.
Historic Sponsorship Milestones in English Football

Over the years, 12BET has established a spectacular reputation including significant football sponsorship of the leading clubs in English league:
- Newcastle United (2011-12): The Official Betting Partner on their Premier League campaign.
- Birmingham City (2010-11): Joined them as an Official Club Partner in their second tier of English football.
- Wigan Athletic (2011-13): The club was the Official Shirt Sponsor in League One during the 3 seasons.
- Crystal Palace (2013): The then sponsor of the club as an Official Stadium Sponsor in the Premier League.
- Coventry City (2014): One-game front of shirt-sponsor against Arsenal.
- Hull City (2014): The Official Front of Shirt Sponsor.
- Swansea City (2016): Became the Official Betting Partner of a whole season.
- Arsenal (2016-18): Major three-year deal as the Official Betting Partner.
- West Bromwich Albion (2017): Licensed Sleeve and Training wear Partner for this 12BET football partnership.
- Wolverhampton Wanderers (2022): The club has signed a partnership with 12BET because of its expertise in live in-play betting.
- Leicester City (2016, 2024/25): Once the first ever non-Big Four club was on the forefront of the historic season of winning the most popular Premier League.
A Brand Trusted Across the Football World
12BET’s been everywhere, from big-name La Liga clubs to the Premier League teams barely clinging to survival. Back in 2009, they slapped their name right on Sevilla FC’s shirts. Sevilla’s not just some random team, either – they’ve got history. That move? Kinda bold for their first real shot at European football sponsorships. Set the tone for everything they did after, honestly.
And it’s not just about logos on jerseys. They went all-in for 12BET football sponsorship: pitch side ads, banners. The goal? Make people actually trust the brand, reel in new players, and toss out juicy promos you can only get if you’re using their app or website.
What Makes 12BET Football Sponsorship Stand Out?
12BET isn’t just putting its logo on football jerseys and stepping back. The company’s actually working to make the fan experience more engaging. Every time they partner with a football club, here’s what fans get:
- More interaction opportunities through the 12BET Exchange.
- Exclusive offers for new users who register with 12BET.
- The ability to place live bets using the 12BET app during major matches, so fans can get involved as the action unfolds.
- And for those using 12BET India, there’s even broader football coverage to follow.
So, 12BET football sponsorship goes beyond just visibility; it genuinely adds value for fans.
Final Words on 12BET Football Partnership
12BET’s been a major player in football sponsorship for over a decade now, working with some of the sport’s top clubs. Think back to their days with Arsenal or even Wigan’s memorable run—they’ve really made their presence felt. You can still spot their influence, whether it’s Leicester City’s current season or a look back at those older partnerships.
If you want to check out what 12BET India offers, just log in on their website or use the 12BET app. And for new users in India, registration is straightforward. It’s a simple way to get involved and see what all the buzz is about.